Clients: who I’ve worked with


Aldeburgh Museum, Victoria & Albert Museum, Natural History Museum, British Library, Cogapp Digital Media, National Pugin Centre, Norfolk Welcomes

Book publishing

Phaidon, SteidlMACK, RotoVision, Dewi Lewis Publishing, August Media, Concrete Publications, 21 Publishing, Conran Octopus, Dorling Kindersley

Visual arts

White Cube, Other Criteria, Royal College of Art, South Bank Centre, Photographers’ Gallery, Newport Street Gallery, Jyll Bradley, Jeremy Houghton 

Magazine and newspaper publishing

Frieze, Condé Nast Traveller, Harper’s Bazaar, GQ, Red, RA (Royal Academy), Archant Dialogue, Independent on Sunday


Barrington Energy, John Lewis, Cisco Systems, East Coast College, BiodivERsA, English Experience, Interior Archive, Photocrowd

Ally showed enormous enthusiasm for every subject we threw at her, thoroughly digging into our collections to create accessibly written and engaging content that’s now performing well on our new site.

Joanna Jones, Senior Content Editor, Digital Media team at the V&A, London

I always appreciate the clarity Ally brings to a project as a copywriter. She makes sure she fully understands the strategic challenges the client faces before she starts producing content – and her insights often lead to the creative solution.

Scott Poulson, Creative Director at Special Design Studio, Norwich

Ally was a great help in moving our project forward, providing a framework that allowed us to tell numerous stories using a very restricted word count. Starting with raw text from volunteer curators she developed a consistent and accessible narrative that works across the museum’s new displays. 

Julian Ayre, Project Lead for Aldeburgh Museum Redevelopment Project

Presented in a concise and accessible manner, Ally’s research on the Strangers was very thorough, and proved she’s adept at identifying material of interest. Her skills, ideas and expertise have also contributed significantly to the success of the Norfolk Welcomes initiative overall.

Jake Rose-Brown, Project Lead for Norfolk Welcomes, Norwich

Ally is one of the best editors I’ve worked with. Both in terms of development work and line editing, she’s superb.

Giles Foden, author, Norwich

Ally’s introduction to ‘Forever England’ has real energy, and achieves exactly the balance we were looking for. It provides a perceptive context within which to read the imagery, while ensuring that the issues raised, though often complex, are communicated in a way that is accessible to a broad audience.

Dewi Lewis, Director at Dewi Lewis Publishing, Stockport

Ally is the only freelance editor called on by White Cube in the gallery’s work on publications, on jobs that range from copy editing to more complex rewrites. Although she’s a sensitive editor, she’s also not afraid to argue for changes, as well as having the creativity to be able to find ways to better and more imaginatively present a set of ideas. I have often received high praise for the gallery’s publications and must in no small part attribute this to her.

Honey Luard, Director of Publications at White Cube, London

With a keen eye for detail and a great sensibility for the English language, Ally is an exceptional editor, and has the intelligence and sensitivity to confidently handle a range of complex subject matter. Working with Ally is always a pleasure, since she is both incredibly personable and extremely reliable – a true professional!

Rosalind Furness, former Managing Editor at Frieze magazine, London

Ally has excelled at not only delivering copy that was impeccably well-written and well thought through, but at finding interesting ways into a very diverse range of subjects. The imagination that went into her suggestions for feature articles allowed her to explore sometimes workaday subjects in surprising and thought-provoking ways, and always in writing that combines confident authority with a lovely lightness of touch.

Daniel Hahn, Editorial Director for Icons Online, Brighton

Ally is an excellent and efficient editor, capable of forensic yet sensitive shaping of text. She is also a brilliantly astute reader – her broad-sweep reports on approach, content and tone have been as invaluable as her detailed edits. I would recommend her for any publication project without hesitation.

Amie Corry, Editor, Other Criteria, London